Visit Greenland is the national tourist board of Greenland and a government owned agency for the development of tourism in Greenland.
We are dedicated to develop and promote Greenland as an adventure and exclusive cruise destination through destination development, regional and national branding and innovation & product development.
We also host the Greenland secretariat for promoting EU and Nordic programmes.
Our Vision
We create responsible growth with our partners through focus, shared knowledge and idea development
Our Values
Responsibility, Openness, Commitment, Creativity and Collaboration.
Our Strategic goals
- To create and develop a unique Greenlandic brand based on our country's strengths, values, culture and regional diversity.
- To create synergy between the business sectors to support the overall national brand of Greenland
- To facilitate and support regional networks of knowledge sharing and idea development
- To use our knowledge and expertise to guide decision makers in making the best possible legislative framework for tourism development
- To focus and prioritize to ensure optimal use of our resources
A Brief History
The company - formerly known as Greenland Tourism - was founded in 1992 with the aim of developing a viable tourism industry in Greenland. In the first years we offered tourism products and operated a coastal cruise. From 1997 we have been a non-commercial marketing and development agency.
In 2005 the company changed name to Greenland Tourism and Business Council, when we added consultancy to entrepreneurial self-starters and small companies to our focus areas.
By 2012 it was decided that we again exclusively should focus on tourism development and branding. As a result we changed our name to Visit Greenland.
Locations
Our main office is in Nuuk, Greenland and we have a representative office in Copenhagen, Denmark.