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Almost 15 pct more bed-nights in the first six months
Increasing numbers of Danish and foreign visitors have found their way to Greenland's hotels and youth hostels. During the first six months of the year, both the number of bed-nights and total number of visitors who spent the night in Greenland increased. Bed-night figures rose by 14.8 pct and the number of overnight visitors rose by 6.3 pct. The average length of the stay increased from 3.0 days during the first six months of 2005 to 3.2 days in the same period of 2006.
A total of 13,514 Danish visitors spent the night in Greenland in the first six months of 2006, compared to 8,996 during the same period last year. The rise in Danish bed-nights is equal to 59.9 pct.
The number of visitors from other countries also showed a striking increase from 15,050 to 17,672. By contrast, the number of bed-nights spent by permanent residents declined from 53,867 to 51,307.

Further details: read the entire publication at http://www.statgreen.gl/





Coastal ferry service to continue in 2007
Following a turbulent period of uncertainty regarding the future of Arctic Umiaq Lines, Royal Arctic Line and Air Greenland announced in a press release on 13 October that the two companies have purchased the name and the ship, Sarfaq Ittuk, so they each own 50 pct of the new company, Arctic Umiaq Line A/S. This means that the ferry service from Narsarsuaq to Ilulissat will continue starting in Easter 2007, with weekly departures until the first week in January 2008.
Timetables, onboard service, sales and marketing will be coordinated with Air Greenland, while Royal Arctic Line will be in charge of shipping-related tasks.
The whole situation relating to Arctic Umiaq Line and coastal ferry service has been uncertain since late September, when the Danish travel consortium, Arctic Travel Group, then only a year old, had to throw in the towel and abandon its efforts to run Arctic Umiaq Line on a commercial basis.
As a consequence of this, the Greenland Home Rule repurchased the shipping company and appointed Vagn Andersen as the new chairman of the board. Andersen made it clear from the outset that the company aims to ensure year-round coastal ferry service for the benefit of the local population and the tourism industry.

Further details: Managing Director Flemming Knudsen, Air Greenland, tel.: +299 34 34 34, or Managing Director Jens Andersen, Royal Arctic Line A/S, tel. +299 34 91 00.





Preview of the Kangerlussuaq-Baltimore route
As part of its new international marketing strategy, Air Greenland is getting off to an early start on its USA route with a PR event for VIPs from Greenland and the US on 2 November. Air Greenland's Boeing 757 and Airbus will head for Baltimore, Maryland, on 2 November carrying a Greenland delegation for the purpose of meeting with authorities, companies and organisations. The delegation will also include a number of athletes who will continue to New York City to participate in the 2006 New York Marathon.
The same day, Air Greenland will fly back to Greenland carrying an equally large US delegation divided into three groups. They will visit Sisimiut, Nuuk and Ilulissat by turns to see for themselves what Greenland has to offer. The three groups consist of journalists, tour operators and official guests, and an individual itinerary of relevant visits has been prepared for each group. The groups return to Baltimore on 9 November, the same day that the Greenland participants fly back to Greenland. The tour guides on the trips around Greenland will consist of representatives from both Air Greenland and GTBC.

Opening in May 2007
The new USA route will officially open on 11 May 2007 and is planned as a weekly flight, giving a total capacity of 6000 passengers. Air Greenland has joined forces with Aviareps - the world's largest air travel agent - to ensure Greenland's market presence in the US.
At the moment, US interest in the new route is great. Almost every major tour operator in the US approached Air Greenland and GTBC at the Vestnorden Travel Mart held in Iceland in September. GTBC participated in two trade fairs and workshops in August and September - Trailblazers (Monaco) and IT&ME (Chicago) - targeting US tour operators and meeting planners. The GTBC established many good contacts at both events.

Further details: Sales Manager Per Karlsmose, Air Greenland, +299 34 34 34, and Market Manager Lykke Geisler Yakaboylu, Greenland Tourism and Business Council, tel.: +45 3283 3887, e-mail: lykkeNot possible to click heregreenland.com  





Greenland in joint North Atlantic branding project
The North Atlantic belt - stretching from New Foundland, Labrador, Greenland, and Iceland to the Faroe Islands, Orkney, Shetland, Scotland and Ireland - is a veritable treasure chest of history, culture and nature. On the basis of this, these destinations have joined forces to market the region, which is already a popular, rapidly growing cruise destination. They intend to develop a common brand which will outwardly generate a higher profile for the region as a whole, whilst at the same time encompassing the individual differences of each region or country. The branding idea was launched at the cruise fair in Miami, Florida, in March 2005.
In the long term, the branding project participants have also agreed to develop a series of thematic routes that link parts of or the entire region and which are easy for cruise operators to use in maintaining and developing a powerful North Atlantic network. Up to now, the joint efforts have specifically led to a branding-project outline and an agreement for joint promotion at Miami in 2007. Once the partners have committed themselves to financing the branding project during the course of October, a number of companies will be invited to develop the actual brand and plan the launch in 2007. The group behind the branding project is made up of Anders la Cour Vahl and Mads Nordlund of Greenland Tourism and Business Council, and representatives from New Foundland, the Faroe Islands and Orkney.

Further details: Business Consultant Anders Ullrich la Cour Vahl: +299 34 28 31, e-mail: andersNot possible to click heregreenland.com, or PR Coordinator Mads Nordlund, e-mail: nordlundNot possible to click heregreenland.com.





New record in sight for the fourth year in a row
Cruise tourism is growing all over the world and Greenland is no exception. On the contrary, 2006 appears to follow the positive trends of previous years when the growth in numbers of cruise tourists and ships has risen year by year.
Although the final passenger figures are still unknown, the number of calls is around 145 (substantially more than last year), while the number of ships is roughly the same.
In 2005, 25 cruise ships made 115 calls at Greenland's ports. They contributed a total of DKK 4.9 million in passenger duties to Greenland's treasury. In addition, the individual ports of call received substantial earnings from excursions, entertainment, souvenirs, etc.
The entire 2006 call list is available at http://www.gt.gl/Krydstogt/.

Further details: Business Consultant Anders Ullrich la Cour Vahl: +299 34 28 31, e-mail: andersNot possible to click heregreenland.com 





Greenland at World Travel Fair 2006 in Tokyo
Greenland was once again represented when the Scandinavian Tourist Board invited its members to trade fairs and workshops in the three major Japanese cities of Tokyo, Osaka and Nagoya in September. Greenland was represented by Arctic Adventure, Air Greenland and GTBC, who have been cultivating the Japanese market for several years.
"Nowadays, most Japanese tourists spend their holidays in either Hawaii or China, but the demand for unique experiences at alternative destinations is rising," states Niels Feerup, Marketing Director for GTBC. He was favourably impressed by the knowledge of Greenland manifested by Japanese participants at the World Travel Fair events in Tokyo, Osaka and Nagoya.
"Many of the Japanese exhibitors and fair visitors I met were quite familiar with Greenland. They know about the Inuit, Northmen settlements and Greenland's federation with Denmark and the Faroe Islands, and I was clearly impressed by how much there is to build on," Feerup emphasises.
"Lots of Japanese tourists already come to Greenland in the winter to see the northern lights in Kangerlussuaq. Fortunately, trends show an increasing tendency to come in the summer and also to visit other destinations like Disko Bay and South Greenland. Many also make a side trip to Greenland when they're in Copenhagen, spending one or two nights in Greenland. Our job from now on is to encourage more Japanese tourists to venture further into the country and, in general, to get even more Japanese travel agencies to include trips to Greenland in their product range or on their website."

Further details: Market manager Lykke Geisler Yakaboylu, GTBC, tel.: +45 3283 3887, e-mail: nielsNot possible to click heregreenland.com.





Joint West Nordic campaign in Southern Sweden
Many Swedes over the age of 45 living in Southern Sweden want to travel to Greenland, the Faroe Islands and Iceland. For this reason, GTBC is currently carrying out a joint West Nordic marketing campaign - together with the tourism councils of Iceland and the Faroe Islands - in Southern Sweden. The campaign aims to promote the sale of package holidays in the upcoming winter and spring seasons.
The advertising includes an eight-page insert in Sweden's weekly newspaper Ica Kuriren. The newspaper reaches roughly 400,000 (14 pct) of the target group (aged 50 and over, i.e. 2.8 million people).
Greenland and the Faroe Islands are relatively unknown destinations on this market, so the primary purpose of the insert is to inspire and generate interest in the West Nordic countries as travel destinations.
In subsequent issues of Ica Kuriren, the insert will be followed up by three full-page ads offering specific package holidays. In addition, package holidays to each of the three West Nordic countries will be offered to members of Ica Kuriren reader's club.
The campaign was launched in late September and will run until early November. It has already led to quite a few queries from prospective customers seeking more specific information on holidays in Greenland.

Further details: Marketing Coordinator Ella Grødem, GTBC Copenhagen, tel.: +45 3283 3884, e-mail: ellaNot possible to click heregreenland.com.





Greenland’s culinary heritage for 100 million viewers
Danish chef Claus Meyer was in Greenland from 10-16 October to shoot episodes of "New Scandinavian Cooking", a TV travel programme. As host and chef, he takes viewers on a sensory trip to Ilulissat and Kangerlussuaq. The Ilulissat menu consists of halibut served with leeks in capers vinaigrette and a snowcrab croquette, while musk ox tartare served with puréed garden turnips, dried crowberries and egg yolks are a must for the Kangerlussuaq menu, as the latter area is known for its large herds of musk oxen. He also talks about Greenland potatoes and making drinks from sixty-thousand-year-old inland ice.
As culinary heritage is about far more than just ingredients and flavours, and an important part of a country's cultural history, the programme also deals with many other topics. Claus Meyer visits a glacier, talks with Ono Fleischer about polar explorers, expeditions and marine animals, and sheds light on the ice fjord, the aurora borealis, nature and the inland ice.
The programme from Greenland is one of thirteen showing what Denmark and Greenland have to offer. The first programmes will be aired in January 2007, with viewers in 58 different countries. This means that New Scandinavian Cooking will have one of the highest viewer ratings of television programmes in the cooking and travel category.
Greenland Tourism and Business Council has supported the project in various ways, together with its other partners in Greenland's branding group - Greenland Home Rule, Air Greenland, KNI and Royal Greenland.

Further details: more background material and project details are available at http://www.scandcook.com/





New tourism training in the pipeline at Ilulissat
"Guide and Adventure School" is the name of a new basic tourism training programme. The programme aims to attract more Greenlanders into the tourism trade and is currently being processed by the Ministry of Education. Claus Jochimsen, Centre Director of the Sillit Vocational School, hopes the programme can start as early as 1 January 2007.
"We want to make it more interesting to work in the tourism sector because the long-cycle business college programmes are not enough by themselves, in my opinion. We need basic short-cycle programmes to motivate people to work as guides and at tourist offices, etc. The programme requires a lower secondary leaving examination and a solid command of Danish and English. The short season has often been a problem, but I think we're seeing trends at the moment that will also require many year-round employees to participate in the planning efforts," Jochimsen assesses.
The programme can admit 15 students and is based on three modules: Guided Tours, My Tourist Office, and the Tourism Employee. The programme lasts five months and includes theory and on-the-job training. Subjects like economics, administration, management, communications, service, history (local and national), guiding, etc., are taught across the modules. Three months are spent in the classroom, while two months are spent in on-the-job training. The basic education concludes with a major project and a test evaluated by a panel of examiners that will also include professionals from the tourism sector.

Further details: Centre Director Claus Jochimsen, Sillit Vocational School, Ilulissat, tel. +299 94 42 89, e-mail: eu.leder@attat.gl





Hot on the trail of Santa Claus
Everyone knows that Santa lives in Greenland but could you also be lucky enough to meet him? Greenland Travel is launching a trip to the land of Santa Claus on 28-30 November when children, parents and grandparents launch the Santa Claus season. The travel agency has put together a three-day programme based in Kangerlussuaq. Outdoor and indoor adventures await the participants, and amusing, exciting surprises are included in the programme. Obviously we will not reveal them here, because Christmas is a season of magic, fantasy and surprises…
Greenland Travel also offers a number of other off-season products, including an extended five-day weekend at the edge of the inland ice cap from DKK 4,995.00 per person. Musk oxen, caribou, arctic foxes, northern lights, and a visit to the inland ice cap are included in the October and November trips.

Further details about Greenland Travel's off-season products are available at http://www.greenland-travel.dk/.





Virtual travel catalogue from Greenland Travel
Greenland Travel's 68-page 2007 catalogue is now available in a printed version and a brand-new virtual edition. The new online catalogue on the agency's website enables potential Greenland tourists to browse or search for offers, zoom in and out, and print or e-mail certain pages. This user-friendly virtual catalogue makes it much easier and faster to find just the information you're looking for.
The catalogue's contents also feature many new items. Cruise holidays on board Hurtigruten Greenland's new luxury ship FRAM, ship expeditions between Nuuk and Ilulissat on the M/V Aleksey Maryshev and horseback-riding holidays in South Greenland.
In general, the agency has turbocharged its 2007 activities. Two publications are currently being printed: a new English brochure targeting US tourists and the new Baltimore route and a brochure entitled "Adventures in Greenland" targeting the British market. And for six weeks in October and November, Greenland Travel and Hurtigruten Greenland will carry out a joint indoor and outdoor advertising campaign, e.g. inside Copenhagen buses and trains, and on sign ads in Ålborg, Århus and Copenhagen. Expectations are running high for the 2007 season and many trips have already been booked. According to Marketing Manager Jesper Kunuk Egede, the agency is looking forward to an excellent 2007 season.

Further details: Marketing Manager Jesper Kunuk Egede, Greenland Travel, tel.: +45 3313 1011 , e-mail: jke@grb.dk





Discover Greenland all year round
The New Year bells will have barely stopped ringing when an American couple will be winging their way to a winter holiday in Ilulissat, according to Mogens Gislinge, Grønlandseksperten, who will be sending the couple on a trip to Ilulissat as early as 2 January. Over the first few days of the new year, they will ride a dog sledge, go sightseeing by helicopter and, after a stay in Kangerlussuaq and a visit to the inland ice cap, the couple will fly back to the US via Copenhagen.
"We're seeing more and more people who want to visit Greenland in the off season. That's also why we're developing new products, such as the holding of office Christmas parties in Greenland in the period from mid-October to late November." The Christmas luncheon itself is served at Restaurant Roklubben in Kangerlussuaq. The party guests spend the night at the Old Camp youth hostel and, in addition to Greenland Christmas specialities, the calendar of events includes a musk oxen safari, a trip to the inland ice cap in specially built vehicles, bowling and more.

Further details: Mogens Gislinge, Grønlandseksperten, tel. +45 26 33 00 66, mogens@groenlandeksperten.dk





Destination East Greenland
North-east Greenland: exotic and unspoilt
More and more tourists have their eye on north-east Greenland. The region is exotic, unspoilt and unique. Yet even if these words can be used to describe other parts of Greenland, north-east Greenland is truly in a class of its own. The region has its own time zone and cannot be described properly without launching into superlatives: it has the world's largest collection of fjords, the longest fjord in the world, the largest national park in the world and the highest mountain in the Arctic Region: Gunnbjørns Fjeld (3,694 metres). The Municipality of Ittoqqortoormiit is larger than England and, due to the fact that it has a mere 600 inhabitants and its remote location, your chances of running into your next door neighbour are slim.
A new 32-page brochure about the area has been published by Nanu Travel, an active local stakeholder headed by Martin Munck, an outfitter and former member of the Sirius Sledge Patrol. The agency's website also provides excellent insight into the adventuring options that include skiing and sledge trips, big-game hunts and boat trips. The site also provides an interesting personal account of his visit to the area as told by former alpine Olympics medallist Felix Belcyzk, Canada.

Further details: http://www.nanu-travel.com/ and http://www.eastgreenland.com/.





Destination East Greenland
Tough teambuilding for tough qualifiers
As a new initiative, the group of organisers responsible for Arctic Team Challenge are now offering companies the opportunity to participate in a teambuilding course in connection with the main event. The stages will be adapted and tailored to the participants according to the abilities of each member.
The company Pihl A/S sent five participants to this year's adventure event. Thirty-six of the company's employees had actually wanted to participate, but only five were fortunate enough to win the draw for a trip to Greenland. They were given six weeks in which to intensively train for the event and, judging by their statements to the Sermitsiaq newspaper, they all had an extraordinary experience whilst getting to know each other much better at the same time under extreme situations where teamwork is crucial.
The idea has proved its worth to the event's organisers and they intend to offer similar courses for companies and organisations in the future. Know-how, organisation and safety are in place. In relation to company teams who choose to participate, the tasks is more a question of individual coaching and in providing stages tailored to the participants.

Further details: Tourist Director Anders Stenbakken, Destination East Greenland, atc@eastgreenland.com. More info about ATC is available at http://www.atc.gl/.









Destination Disko
36 new rooms at Hotel Hvide Falk in 2007
If all goes as planned, Hotel Hvide Falk will be ready to open a five-storey hotel tower by Whitsun 2007. The tower houses 35 new rooms, a penthouse suite, and the new conference centre with a hall and eight plenary rooms that will be able to accommodate 165 meeting participants. The expansion brings Hotel Hvide Falk's total capacity up to 203 beds. According to Director Erling Munkholm, a conference centre has been in demand for a long time.
The hotel tower is being built as part of the hotel and will house conference facilities on the ground floor. An enormous effort has been made to provide the most up-to-date facilities for the hotel's guests, and one floor will be allocated to rooms designed to accommodate persons. The luxury penthouse suite is 130 m² and is furnished in authentic Louis Seize style with a canopy bed and other antiques supplemented with a jacuzzi and a sizeable balcony. Another aim of the building project is to double the size of the restaurant.
All the rooms at Hotel Hvide Falk have been renovated in recent years and furnished with flatscreens at the same time.

Further details: Director Erling Munkholm, Hotel Hvide Falk, tel. + 299 94 33 43, www.greenland-guide.gl/hvidefalk





Destination Disko
Hotel Arctic ready for further expansion in 2008
Hotel Arctic is continuing its qualitative and quantitative preparations in the competition to attract the tourists of the future. The hotel will be offering a total of 184 beds in 87 rooms and 5 igloo chalets for the 2008 season. The hotel's owner, Air Greenland, approved the expansion plans in August, that include a new 33-room wing and a new conference centre. The rooms will all be of high international calibre and overlook Isbanken, Disko Bay and the village of Ilulissat and be spread across three storeys, in continuation of the Kayak wing, opened by Hotel Arctic in 2000.
The new meeting and conference section will be ready in January 2009 and will be able to accommodate 130 participants. It will be furnished to meet current and future requirements for educational meetings. The conference centre will also afford a view of Isbanken.
The expansion represents a striking boost in quality that will also enable the hotel to exploit the opportunities provided by the opening of the new route to the US:

Further details: Managing Director Erik Bjerregaard, Hotel Arctic, tel.: +299 94 41 53, e-mail: bjerregaard@hotel-arctic.gl





Destination South Greenland
History comes alive at the Northmen ruins
During the course of the summer, more than two thousand tourists have listened to stories about Tjodhilde, Erik the Red and other brave Northmen in the small settlement of Qassiarsuk, South Greenland. The village celebrated the millenary of Leif Eriksson's discovery of America by reconstructing Erik the Red's longhouse and Tjodhilde's Church, which were the setting for vivid historical accounts told by a number of women from South Greenland throughout the summer.
"It was an enormous success, and we've had very positive feedback. Tourists know a lot about the Northmen era already, but we added an extra dimension by retelling the saga and making it come alive. We also organised singing games and made sure to involve the tourists in various ways," says Edda Lyberth who, together with an Icelandic storyteller, the assistant curator of the local museum, the destination manager and other active women from the community, was responsible for making history come alive.
"We're a group of rebellious women who want to demonstrate that we can present fine events for tourists and everything has been launched at our own expense and on our own initiative." Edda Lyberth is also the lessee of Café Brattahlid which serves food based solely on Greenland traditions and produce.
"And this year, particularly large schools of fish are in the fjord, and we pick the flowers, herbs, berries and lettuce just beyond our doorstep," Lyberth says.





Polar Lodge: new Kangerlussuaq hotel
Albatros Travel has opened a new 15-room hotel in the former Fjord School, roughly 100 metres from the airport terminal at Kangerlussuaq. Bath and toilet facilities are off the hall, and there are shared facilities with a lounge and kitchen where visitors can cook their own food. The hotel is an alternative to Hotel Kangerlussuaq and the Old Camp youth hostel. A double room costs DKK 795.00 and a single room DKK 495.00.
Polar Lodge also houses a souvenir shop and Albatros Travel Greenland's office which organises many excursions to the inland ice cap, musk oxen safaris, hikes, northern lights trips, etc.

Further details: Director Niels Kreutzmann, Albatros Travel Greenland, tel. .+45 2030 2574, e-mail albatros@greennet.gl.





Angling with growth potential
An abundance of mountain trout and unique landscapes explain why Greenland attracts growing numbers of anglers, according to Mikael Thiesen, Director of Atlantik Travel, specialists in hunting and fishing trips and operators of very successful fishing camps in Narsarsuaq and Sisimiut.
The fishing trips to Narsarsuaq fishing camp in particular are selling like hot cakes. All five camps in 2006 were sold out. Seven are scheduled for 2007, some of which are already sold out, and 2008 sales are already under way. Trips for young anglers to Narsarsuaq have also been developed for youths aged from 14 to 20 years old, and this year the agency has launched trips to Nuuk and six fishing camps in Sisimiut.
But plenty of fish and scenic landscapes are not enough in themselves. The entire set-up in the form of guide services, accommodation and logistics must be firmly in place.
"We've thoroughly tested the product and joined forces with local stakeholders. Although this is only our second season, our customers are very satisfied. They come from all over Scandinavia, and Germans and Russians have already signed up for next season. We also had a German journalist come along, and the coverage in Blinker magazine generated lots of bookings. "In general, we use a lot of PR because we know that feature articles are more effective and credible than ads," says Mikael Thiesen, who has made fishing programmes for television with production companies from all over the world, which are shown on the Danish channel DK4.
"A limited viewership at the moment, but for niche products like ours, it has a good effect on the almost 100,000 segmented viewers. Features from Greenland will be broadcast in September and several programmes will also be broadcast on the Discovery Channel.

Further details: Director Mikael Thiesen, e-mail: info@atlantik.dk, http://www.atlantiktravel.dk/





Angling rules
Greenland Tourism and Business Council has received several queries regarding current angling rules. Detailed information about national regulations is available at www.greenland.com, www.gt.gl and the Greenland Home Rule's website www.nanoq.gl. It is important to emphasise, however, that municipalities also have rules which must be obeyed, such as trout fishing in rivers. So please contact the municipality or local tourist information office in question for information on the municipal rules.

Further details: Ministry of Industry, Agriculture and Labour, tel. +299 34 50 00, mail: ip@gh.gl





MICE
An event and travel agency with growing pains
Business is booming for the Nordic Adventure event and travel agency, which is currently reaping many of the fruits of the agency's efforts during its early years at countless trade fairs and exhibitions. A new staff member, Sales Coordinator Bitten Lund Henriksen, was recently engaged, bringing the agency's staff up to four people who tailor events and trips to Greenland, Iceland and the Faroe Islands.
The agency often takes alternative approaches to customer contacts and meeting presentations, but Director Lene Mortensen notes that, in general, a growing number of companies are interested in making use of what Greenland has to offer. A new initiative of the agency is to join forces with Event Magasinet to organise a four-day research trip to Greenland for event organisers. The trip is scheduled for February and will enable the organisers to see for themselves how to make use of Greenland and to see the range of experiences and new settings with which they can complement their current programmes.

Further details: Director Lene Mortensen, Nordic Adventure, tel. +45 33 32 04 27, e-mail: lene@nordic-adventure.dk, http://www.nordic-adventure.dk/.
 


 

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