Vision & mission

Vision
To create wealth in society through the delivery of knowledge in business development.

With this vision we mean that it is the Greenland Tourism and Business Council’s job to procure knowledge that can be transformed into concrete activities for the benefit of the business community, such that our knowledge contributes to the generation of growth in business enterprises. A healthy and sustainable business sector is the basis of prosperity in Greenlandic society.

Mission
GTBC generates growth through developing knowledge, entrepreneurship and marketing the adventures and resources that Greenland can offer.

With this mission we mean that growth in society must come from newly established and existing businesses that generate more jobs and increased turnover in society. Entrepreneurship means that the GTBC shall encourage entrepreneurship which starts from both within and without and to which GTBC provides consultancy services to both domestic and foreign business enterprises that wish to create jobs in Greenland. Marketing of the country’s resources should be perceived as both human resources and the country’s natural resources. Today GTBC markets Greenland both in relation to tourism, but also in relation to the business community in general.